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[This is a tough environment for industries all over the world.]
[I think they're facing challenges ]
[that they've never had to face before. ]
[We've just come off the worst recession]
[the world has seen in recent years,]
[and it forced everybody to rethink]
[their operations, rethink efficiency, productivity,]
[and how to maximize the most out of their assets. ]
[Also, customers are dealing with how to grow their business]
[The recovery is not as typical recession recoveries have been.]
[It's more volatile. It's mixed--different geographic regions have different profiles. ]
[And people are concerned every day as to ]
[whether or not we are going to take a step back. ]
[People are having to deal with degrading qualities of feedstocks,]
[whether it be crude oil, water, minerals--]
[the availability of high-quality feedstocks has diminished greatly, ]
[so people are having to generate even higher outputs]
[at lower cost with tougher raw materials,]
[which seems like an almost-impossible task.]
[So I think it's incumbent upon us to help our customers]
[find solutions to these challenges. ]
[And knowledge management is at the core of the solution as to how to deal with]
[a lot of the challenges our industrial customers are facing. ]
[Operating managers today use information about their business processes]
[and their assets to make sure they're performing to standard, ]
[to find ways to optimize performance, and--you know--it's coming from ]
[disparate systems, it's coming from manual logs, but if you can take]
[that information and consolidate it into one package, one look, one view]
[and find the critical links between the right elements of operating data that really]
[identify interconnection from one process to another and the process dependencies, ]
[you can then use that information to really optimize the cost construct of your business, ]
[the productivity of your operating processes, and really look to]
[optimize the consumption of resources within your process. ]
[Our True-Sense Platform was designed for this environment.]
[It was built specifically to help improve the cost performance of our treatment programs]
[and our service programs. It's designed to help customers operate more]
[efficiently using municipal re-use water or high-TDS waters.]
[It's the right blend of chemistry, multi-parameter monitoring,]
[and information management that generates a better performance, ]
[lower cost, increased asset reliability,]
[and enables our customers to reduce the consumption of water]
[and the consumption of energy in their process. ]
[And I think it's incumbent upon us to continue to invest in our molecular]
[and our automation technologies, to continue to drive lower or better cost performance]
