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[[Jeff Fulgham-GE Water & Process Technologies] Jeff Immelt reinforced how]
[How it absolutely aligns with the overall strategy of GE]
[to really take on the tough challenges of the world,]
[how we continue to invest in technologies,]
[and that technology will be a critical differentiator in the water business.]
[As the governor of Pennsylvania, he is in a unique position]
[that he's trying to balance the economic growth of Pennsylvania ]
[due to these fantastic gas resources that we have,]
[but he has to balance that with the environmental challenges of]
[meeting the needs of his state.]
[Three primary areas that we focused on that we see as enablers for water reuse.]
[The first is around technology.]
[A lot of the technologies are here today that enable reuse,]
[but we really need to look beyond that to pull energy and other costs out of reuse]
[and, also, to develop the technolgies that take on the really tough, challenging waters.]
[Second, we talked a lot around the economics.]
[There's a real disparity between the value and the price for water,]
[and we, as a global organization, have to figure out how do we overcome that]
[and make sure that water is truly priced equivalent to its value.]
[The third piece that we talked a lot about was around policy.]
[How do we make sure that the policy makers around the world]
[are driving the right behaviors to incent people to reuse water]
[and to be much more efficient in the way that we manage our water resources.]
[One of the take aways that I thought was really interesting]
[--and unexpected for me--was how important the education component is]
[that we have to continue to raise awareness of not just the water challenges around the world,]
[but there truly are solutions, and what a great solution water that reuse is. ]
[I think as we raise that level of awareness, ]
[it's really going to drive this market place.]
[The customers were incredibly positive.]
[They see GE as a thought leader in this space.]
[We have a tremendous amount of experience,]
[and projects that have been in place for the last couple of decades,]
[but I think people realize that GE is absolutely the company]
[that is going to be the partner that they want to work with.]
[They see us as a technology developer, truly differentiating.]
[Also, they see us as looking at this as a holistic problem.]
[You have to take into account all of these issues]
