GE Audio & Video: Podcasts, Stream GE, On Demand
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[[♪acoustic guitar music♪] GE Capital is invested in]
[Hey, I'm Bob Taylor of Taylor Guitars, ]
[and I'm the founder and the President of the company.]
[When I was a kid, I made everything I ever owned.]
[When the day came for me to try and buy my next good guitar, ]
[I thought, it's just time to make a guitar.]
[I can't afford to buy one, so I built one.]
[It was just abundantly clear that I have to be a guitar builder.]
[[Deb Barker, Relationship Executive, GE Capital]]
[Taylor is a customer of ours, and I manage that relationship.]
[Taylor is a true partner in that they work with us to design programs--]
[it's about lending a hand, lending advice.]
[I've seen year over year growth in both the inventory finance]
[sector of the business, as well as the consumer finance program.]
[[Taylor] GE Capital supplies our dealers with financing.]
[This allows them to get more guitars and to show more of our models,]
[and we invest heavily into our factory, ]
[and we use the most modern techniques, coupled with incredible craftsmen.]
[As you walk through this shop, you just see bright people doing a really great job.]
[[Susan Reed, Marketing, Taylor Guitars]]
[Bob has always been an incredible woodworker and luthier]
[and is the first person who said, "Let's get computer-controlled equipment."]
[The neck just feels perfect--]
[These are darn easy to play--]
[It's like a one-stop shop of just really great-sounding, good guitars.]
[[Taylor] We've made a million guitars, and those guitars]
[have gone to Dave Matthews, Jason Mraz, and Jewel, ]
[and the list goes on and on and on.]
[You see these guys playing these guitars that we all had a hand in making,]
[and it's just--it's mindboggling.]
[I've been working at Taylor Guitars for almost 19 years.]
[In the end, it's really not a job. ]
[We've got husbands and wives working together,]
[brothers and sisters, girlfriend and boyfriend--it's like a family around here.]
[GE Capital's an incredible partner, and they're not just supplying money,]
[but they're supplying marketing ideas, and they're helping us to expand our business.]
[So we just celebrated our 35th anniversary.]
[We're making a lot of guitars, and have become the number one seller]
[of acoustic guitars in the U.S. ]
[GE Capital is invested in Quality Taylor Guitars gecapital.com/taylor]
