GE Audio & Video: Podcasts, Stream GE, On Demand
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[[GE imagination at work] [♪upbeat piano music♪]]
[I'm Karen Dougherty [Karen Dougherty, GE Capital] ]
[and I'm the Access GE leader for GE Capital.]
[Access GE is a unique program that lets us work with our customers]
[on their most pressing business issues.]
[It's about giving our customers access to the broad and deep resources]
[and expertise across and within GE.]
[The rationale for the business is simple.]
[If we can help our customers get better,]
[and in turn, we have more opportunities as GE Capital to finance that growth.]
[We're here with Tourneau, one of our longstanding customers]
[who recently experienced an Access GE engagement around innovation.]
[Hi. My name is Andrew Block. [Andrew Block, Tourneau LLC]]
[I'm the executive vice president of Tourneau.]
[Tourneau is the world's largest watch store.]
[You're standing in a Tourneau time machine.]
[It's a 16,000 square foot watch store with 100 brands and about 8,000 styles.]
[GE has been associated with Tourneau for many years.]
[We've worked with GE Commercial Lending.]
[We also work with GE Money for our private label credit card business.]
[We had a wonderful experience with GE and their Access GE program.]
[We approached GE with a unique problem.]
[We're a luxury retailer, and luxury retailers traditionally don't advertise we're on sale.]
[The consumer expects this year to be a value-oriented holiday season.]
[It took a daylong process to bring ideas that were at the tip of everybody's tongue out]
[that we will now implement that won't say we're on sale]
[but they're promotional in nature that will help ring the register.]
[One of the areas of our business that seems to be thriving right now is service.]
[Bring in your old watch to be fixed.]
[So to bring traffic in and to sort of raise the bar a little bit,]
[we put a 20% off all service, sales, accessories offer on our website.]
[That we did immediately, and we've already seen quite a big response from it.]
[My impression of Access GE is one of great respect and admiration.]
[We got short-term actionable ideas and long-term actionable ideas.]
[So it was a terrific process that I would recommend to anyone to do again]
