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[[Beverly Belcamino, Exec.V.P. & General Counsel, GE Money Bank] ]
[Hi, I'm Beverly Belcamino, General Counsel of GE Money Bank, located here in Draper, Utah. ]
[[Banking on Women Launch July 8, 2010 Salt Lake Community College]]
[I'm really excited to be here today at the first U.S. launch of ]
[the Banking on Women program. ]
[The Banking on Women program is a program that]
[helps women entrepreneurs with]
[mentoring and training in financial literacy. ]
[It's helped thousands of women]
[outside the U.S., and we're really excited to partner]
[here in Utah with the Utah Microenterprise Loan Fund]
[and Salt Lake Community College. ]
[[Kathy Ricci, Utah Microenterprise Loan Fund] I run the Utah Microenterprise Loan Fund, ]
[and we are a 501(c)(3) nonprofit organization. ]
[We're actually considered a community development]
[financial institution, and so we help people start or grow]
[businesses that are not able to get traditional bank ]
[We have so many women business owners here in Salt Lake and in Utah. ]
[It's one of the fastest growing segments of our business community.]
[[Betsy Burton The King's English Bookshop Owner] I own a bookstore called]
[The King's English Bookshop, and it's been around for 33 years. ]
[So we've weathered the chains coming]
[weathered everybody saying that ]
[independent bookstores are a thing of the past. ]
[We've come out really doing very well, indeed, and the chains not so well]
[in competition with Amazon, so we feel like]
[you should always take the long view]
[and hold onto your vision of what you think you should be doi