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[The Triumph is the oldest motorcycle brand around.]
[We started in 1902. [Tue Mantoni - CEO, Triumph Motorcycles]]
[And through a glorious period of growth, ]
[Triumph became the biggest motorcycle brand in the world.]
[We went through the heydays in the '50s, of the '60s and the '70s]
[with Marlon Brando and Steve McQueen riding Triumph motorcycles.]
[Because of the competition from Asia in the late '70s and early '80s,]
[we saw the British motorcycle industry essentially disappear.]
[In the early '80s, Triumph was then reborn under new ownership.]
[And over the last 25 years, the new Triumph has then been working on]
[building what it is to be a great global motorcycle brand.]
[By having a partner like GE Capital in our business,]
[we can focus on our core business--]
[developing great motorcycles--]
[and GE can manage the financial relationship between Triumph]
[[Paul Stroud - Director of Sales & Marketing, Triumph Motorcycles]]
[At any point in time, there will be up to about 12,000 motorcycles ]
[sitting across our dealer network.]
[That could be tying up funds, if anything, up to about $200,000 at any one time.]
[Clearly, that's unrealistic for a dealer to fund, ]
[so we use distribution finance that then enables us to actually have those motorcycles]
[in the showroom to present to the customer.]
[[Mantoni] Once we have built a bike and we put it into inventory and we sell it to a dealer,]
[essentially GE Capital goes in and finances that bike for us.]
[It means that we can free up the cash for that bike]
[and the dealer can also free up cash for that bike.]
[[Steve Reynolds - Relationship Manager, GE Capital]]
[One of the key successful factors in our relationship with Triumph]
[is really getting under their skin, understanding their distribution strategy]
[at the manufacturing level, ]
[understanding the requirements of their dealers and the seasonality of the business.]
[So we have over 15 years' experience with 350 of Triumph's dealers globally,]
[and that really gives us a close insight into their global distribution and marketing strategy.]
[For me as CEO of this global business,]
[it is important at all times that we have an understanding of what's happening]
[And GE Capital will bring me that understanding of out in the network]
[where we can do better, if there's any best practice that we can pick up,]
[if we have some financial issues with some dealers in some countries--]
[that could be Germany, US, or France.]
[Having those regular meetings and regular interactions and this close partnership]
