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GE Theater Progress Report

Ronald Reagan and "General Electric Progress Reporter" Don Herbert explain exactly what they mean when they say, "At General Electric, progress is our most important product."

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[[Ronald Reagan] A little while ago, I received this letter.]

[I think you might be interested in what it says.]

["Dear Mr. Reagan, I am 12 years old and watch the General Electric Theatre]

[every Sunday night.]

[You always say that progress is our most important product.]

[If this is so, please let me know if I can buy some of this progress."]

[Well, I think this is in the department of our progress reporter, Don Herbert.]

[[Don Herbert] Now, thanks, Ronney.]

[We don't sell progress by the pound, but this young fellow does raise]

[a rather interesting question.]

[>> Yes he does. What do you mean by progress, Don?]

[>> Well, perhaps I can show him.]

[Progress means different things to different people.]

[For example, you saw one thing we meant by progress for General Electric customers]

[when we talked about increasing your buying power. Remember?]

[Back in 1931, the average American worker had to put in 580 hours ]

[to buy this refrigerator.]

[These days, he has to work only about 168 hours to buy this model,]

[vastly improved through General Electric research and development.]

[This is progress for customers.]

[Our report on the safety program showed how General Electric employees]

[measure their progress, not only in terms of good pay and steady jobs,]

[but also in all the extra considerations that make their work more pleasant and productive.]

[When we visited the 1956 annual meeting, ]

[progress to General Electric's 361,000 shareowners was apparent.]

[These are the people who risk their savings, and this is the 58th consecutive year]

[that General Electric has paid dividends.]

[Then we met Hank Descarty of Abilities, Incorporated,]

[one of General Electric's 42,000 suppliers , mostly independent small businessmen.]

[And the way General Electric breaks big jobs down into small ones,]

[well, that means progress for them.]

[When we demonstrated how you can live better electrically,]

[we saw how the entire electrical industry is making progress,]

[including 400,000 dealers who sell General Electric products.]

[As we reported the outstanding performance of the General Electric J79 jet engine]

[for the Airforce, the meaning of GE progress in the defense of our nation]

[was plain to every citizen.]

[All of these are examples of progress.]

[They help assure our raising standard of living and our national security,]

[but at General Electric, progress means even more.]

[This further dimension of progress is General Electric's earnest effort]

[to help all Americans achieve the extra human satisfactions]

[that mean more than material progress, such things as personal achievement]

[with freedom and dignity, values which are so uniquely possible in America.]

[Ronney, your young letter writer needn't be disappointed.]

[He can get some progress.]

[>> I see what you mean, Don.]

[The progress that is a part of every product, every service, ]

[every activity General Electric undertakes.]

[>> Right. That's exactly what we mean when we say ]

[at General Electric progress is our most important product.]