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[[Beth Comstock - Chief Marketing Officer, GE] So we're here in Austin, Texas, at the GE garage]
[which is this great popup at the South by Southwest conference]
[and we thought what a great place to remind everyone ]
[the importance of manufacturing in making things.]
[[Michael Ventura - CEO, Sub Rosa] This puts real tactile things in people's hands]
[and sort of shows them the interconnectivity between that and digital]
[in a way that I don't think has been done before.]
[[Peter Corbett - CEO, iStrategyLabs] The GE garages are so tangible and tactile.]
[When you come here, you play with a laser cutter or a MakerBot]
[you're connected back to the history of humankind. ]
[let's throw it into a laser sketcher.]
[Hey, it's the possibilities that I'm excited about.]
[It sounded really cool. It's got like the 3D printer, the laser saw,]
[and then the welding, and I was so excited for the welding so we came here.]
[[Haden Deaver - GE Garage Participant] My favorite thing here is definitely the 3D printer.]
[You can print out all sorts of plastic objects.]
[It blows your mind what it can do.]
[using the electronic parts. It was really awesome when it finally worked.]
[as cardboard or any other kind of craft.]
[[Beth Comstock] There's this really interesting convergence right now]
[of the ability to make things and connect it with technology,]
[and so we wanted to bring that to life for people.]
[We've got this fridge here, and 10 Foursquare check-ins ]
[actually pops open the door, and there's a whole bunch of beers inside.]
[We're working with the City of Austin and their bike-share program,]
[and we're welding bike racks in the back, ]
[and those are going to be going out around the city once they're all completed.]
[Everybody's here having a lot of fun, maybe channeling their inner kid a little bit.]
[I've learned so much, I think I might have found my passion.]
[There's so many cool things here, and I just cannot get enough of it.]
[I just want to live here now.]
[I think all you need to do is show a kid once that they can create something from nothing]
[and that sparks their mind for the rest of their life.]
[Manufacturing is at the heart of what we do,]
[and the ability to be here and bring it to life and let people actually work with their hands]
[and see the amazing things they can do; that's what we're here for.]