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American Renewal

GE announced the opening of an Advanced Manufacturing and Software Technology Center just outside of Detroit that will bring more than 1,100 scientists, technologists and engineers to the hard-hit Michigan industrial sector.

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[Change can come, but it requires]

[a new way of thinking. ]

[It requires a clear and determined plan of action.]

[It requires a stiff dose of candor about the troubles we face, ]

[many of which we brought on ourselves. ]

[It requires leaders throughout the economy to take command of events. ]

[The world has been reset,]

[and now we need an aggressive American renewal]

[to win in the future.]

[Many bought into the idea that America could go from a technology-based,]

[export-oriented powerhouse ]

[to a services-led, consumption-based economy ]

[and still expect to prosper. ]

[That idea is just flat wrong. ]

[Recently, my colleague Peter Loscher, the CEO of Siemens,]

[extolled the importance of Germany as an exporting country. ]

[In my career I've never heard an American CEO]

[say that the United States should be leading in exports. ]

[Well, I'm saying that today. This country ought to be, ]

[and we can be, not just the ]

[world's leading market, but a leader in exports, as well. ]

[Last year, GE's exports from the U.S. were 19 billion dollars. ]

[We want to lead this effort. ]

[We've restructured during the downturn, adjusting the market realities.]

[And at the same time we're increasing our investments. ]

[We plan to launch more new products during this downturn]

[than in any time in our history. ]

[We will sell these products in every corner of the world. ]

[We're creating a better company coming out of this reset.]

[Similarly, America needs a dramatic industrial renewal, ]

[and I think the country needs to move forward on 5 fronts. ]

[First, we need to significantly increase investment ]

[in research and development from an all-time low of 2 percent of the GDP.]

[The only way to sustain a real competitive advantage is to ]

[invest in the needs of tomorrow. ]

[GE's never forgotten the importance of R&D. ]

[Each year we put 6 percent of our industrial revenue back into technologies. ]

[So much that more than half the products we sell today didn't exist 10 years ago. ]

[An American renewal has to be built on technology. ]

[Our R&D budget is the one budget that isn't being cut]

[in this downturn, and that's a course of action I'd ]

[recommend to every company that wants to get through this economic crisis]

[even stronger than before. ]

[Second, America should get busy addressing]

[the two biggest global challenges--]

[clean energy and affordable healthcare. ]

[In the future, we can have far greater energy diversity and security, ]

[while reducing global warming. ]

[In the future, we can reduce healthcare inflation. ]

[All of this is within our reach. ]

[There's no question whether there will be breakthroughs in these areas, ]

[just by who and when. ]

[And the leader in these fields will dominate the global economy]

[for decades to come. ]

[Third, we must make a serious commitment to maufacturing and exports. ]

[This is a national imperative. ]

[We all know that the American consumer]

[will not lead this recovery. ]

[This economy must be driven by business investment and exports. ]

[America has to get back in that game. ]

[Fourth, we should welcome the government as a catalyst]

[for leadership and change. ]

[There's a long history in this country of government spending]

[that prepares the way for new industries that thrive for generations. ]

[Think about the National Institute of Health or NASA]

[and all the new innovations that came out of these programs from computing]

[to communications to healthcare. ]

[America has that chance again with unprecedented levels ]

[of new government investment. ]

[The key is making sure those hundreds of billions of dollars fall on the fertile ground of ]

[innovation and not bureaucracy. ]

[Fifth, it is possible for a global business leader]

[to also be a good citizen. ]

[We've got to partner in our communities. ]

[Big business should work with smaller companies and]

[supply chains to help them compete globally. ]

[And we should partner with local governments to fix our education system. ]

[In the end, business leaders]

[are responsible for the competitiveness]

[of their own country, ]

[and we need to say that publicly. ]

[This will not hurt our ability to globalize. ]

[Rather, I think it will make other countries admire]

[our business leaders more, ]

[because we have to end the impression that American]

[CEOs are short-term speculators. ]

[From this wild chaos, we'll create new opportunities]

[for the people of this city and this country.]

[We'll be prosperous and we'll be proud. ]

[I think it's time to think big again.]

[We've got to hold ourselves to a higher standard to renew]

[this economy and to embrace the same kind of dream that this city had]

[and our country had and the world had not so long ago.]

[[GE, imagination at work]]