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[[Visualize GET: Transforming data into images] [Produced by Vivek Kemp for GE]]
[I'm Ben Fry. I'm the director of Seed Visualization here in Cambridge.]
[The main challenge for any of the projects that we do is really ]
[how you identify the right question.]
[Otherwise, what tends to happen is you can get lost in the sort of sea of tens of ]
[millions of data points, and instead we have to have a sense of ]
[what is it that we're trying to actually explain? ]
[What is it that we want to get across about this information? ]
[Sort of strip out the unnecessary bits of information so that we can make ]
[a very clear, very direct point.]
[The thing that I really like about my job and about our work here at Seed Visualization]
[is that it allows us to look at a number of different issues, different fields,]
[that any given week that we are dealing with a different idea.]
[With the GE projects, we've gone from healthcare to ]
[understanding healthcare statistics, to looking at aviation data]
[and descent systems, and then onto looking at health care and cost.]
[And so, it winds up being a different job each week as far as the field that you're looking at]
[and the way that you have to actually approach those issues.]
[These are things that are actually affecting individual people,]
[and so you want to do more to actually put that personal side on it]
[so that people can actually understand a little bit about the data themselves,]
[rather than it being something that's sort of obscure and limited to ]
