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[[Narrator] Hi, I'm Bob Schwartz. ]
[I'm General Manager of Global Design here at GE Healthcare, ]
[and I want to talk to you today about some pediatric medical]
[experience work we've been doing. ]
[When little kids go in for medical procedures,]
[70-80 percent of them, especially in diagnostic imaging, ]
[Of course, this provides some risk to them,]
[there is additional trauma for their parents, ]
[and it causes a higher cost for the healthcare system and also ]
[some ongoing workflow challenges for the team. ]
[So we've sort of characterized]
[the journey that kids go on as an anxiety journey. ]
[They do this with their parents. ]
[So imagine you've taken a kid into a]
[suite of diagnostic imaging rooms,]
[and the parents are typically not so ]
[concerned at that moment about what might]
[be wrong, but rather how am I going to get my child into this. ]
[So we thought, what if we created a series of adventures?]
[What if we could make this medical play, ]
[whatever that means, and create illusions to disrupt that anxiety journey? ]
[And at that moment that the young one]
[had to go through the door into the big, dark room where the monster lives, ]
[maybe it was something very pleasant. ]
[So we created a series of adventures, a series of stories that the kids ]
[They could be nautical, jungle adventures, ]
[pirate journeys, undersea adventures, camping trips,]
[and the staff gets involved and the little ones get ]
[to participate in this even before they come to the hospital. ]
[Once they're there, the reason that they're lying]
[still on the tables is because right at that moment in the ]
[story, they know that they have to be perfectly still.]
[We've installed, now, nine suites in a]
[major medical center, and in the early going, ]
[kids are being sedated 90 percent less. ]
[A clinical trial is going on, and we hope to have the results]
[We think this is a huge breakthrough and differentiator for GE Healthcare.]
