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[My name is Murph. I'm the chief designer for GE Healthcare.]
[What we're doing this year at the show is we're rolling out a brand new brand architecture]
[for our customers and for our business.]
[We've been listening for years.]
[Customers have said, "We're always talking to you."]
["What are the results of all the things I've told you?"]
[And this year at RSNA we're rolling out three new brand propositions.]
[They're called Discovery, Revo, and Optima.]
[And what they represent are our customers' needs expressed back to them]
[in terms of concepts and products.]
[It's all about the stories that our customers tell,]
[whether they're radiologists, patients, or administrators.]
[And we have taken those stories and have relayed those stories to our chief scientists,]
[engineers, and researchers, and they have pulled from those stories the unmet needs]
[[Continue the conversation at: www.gehealthcare.com/you]]
[of our customers, and we've baked them into new products and also concepts for the future.]
