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[[Carl Cahill, GE Healthcare]]
[Hi, I'm Carl Cahill, Global Brand Director with GE Healthcare systems. ]
[My job essentially is to make sure we have a consistent]
[branding architecture across our multiple businesses within GE Healthcare. ]
[Brivo is one of those brands. ]
[It's a relatively new brand here at GE Healthcare. ]
[It's part of an exciting new branding architecture we have. ]
[Brivo is going to be used across]
[multiple businesses within several of]
[Brivo stands out and is important because it represents the whole idea of ]
[simplicity and the whole idea of just what I need]
[and that crosses several product lines.]
[When we talk about simplicity, we're talking about easy to use interfaces, for example. ]
[We're talking about advanced applications,]
[but basic applications that don't require as much]
[training, maybe, as some other products do, and it can]
[be used in many different settings in many different countries. ]
[And it really talks about access. ]
[The Brivo products, and the Brivo brand, also represent access]
[So we have three new Brivo products here at the]
[We have an x-ray product called a DRF,]
[we have a CT product from China, ]
[and we have a MR product from China, as well. ]
[And these are the first three Brivo products, so what we're going to see and talk about today]
[is really the launch and the debut]
[The point is, what we have, it is high technology, it is advanced applications, ]
[but it's advanced applications in the area of ease of use.]
[So it might not have all the bells and whistles,]
[but it has the essential basic functionality]
