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[So, Pete, tell me about SynapSense. ]
[SynapSense is a company based in Sacramento, California,]
[and we develop wireless instrumentation solutions for the data center market]
[to help drive energy efficiencies. ]
[You're talking about data centers and]
[improving the environment there. ]
[Why is this so important in today's environment?]
[When you take a look at data centers, they are rapidly growing]
[because of the increased use of smart phones,]
[information technologies, data storage, ]
[and managing those centers is an expensive proposition. ]
[It's not only expensive, but many of those data centers only have a certain amount of power,]
[and they can only put so much information into those rooms before they]
[run out of space for those servers.]
[So we're providing a technology that lets them optimize that space]
[and get the most out of it. ]
[Companies that install the SynapSense platform]
[generally get a return on their investment in under 24 months. ]
[In many cases, with utility rebates, they can get them in a couple of months' time.]
[SynapSense is doing a lot of interesting things with improving the data center. ]
[Talk about specifically what you're doing. ]
[Well, when you're thinking about the data center in the server room, ]
[that has a floor that's about 3 feet raised off the main floor,]
[and under there goes cold air. And the cold air goes under there and comes up]
[to the servers and cools those servers off. ]
[You've got areas where there is too little cold air coming up]
[through that floor, and so you get a hot spot, or you've got too much cold air coming through]
[that area, and you've got a cold spot. That's resulting in wasted energy]
[one way or the other. And so what we do is--SynapSense provides that technology]
[that instruments that space, lets you know where you're too hot, ]
[where you're too cold, and not only provides you the business intelligence]
[on what to do about it, but we also provide an automated system]
[that controls that environment and starts to optimize that space]
[all the time, 24 hours a day. ]
[So how, specifically, is SynapSense working with GE?]
[We're working with GE in 3 different ways. ]
[First, GE is a customer, and they're using us in many of their data centers]
[around the country. Second, GE has invested in SynapSense]
[through GE Energy Financial Services,]
[and they've taken an equity position in our company. And third, we're going to market]
[with GE with the Intelligent Platforms group. ]
[We're going to offer a unified platform to the marketplace. ]
[This partnership we have with SynapSense, I think, is truly exciting. ]
[We're bringing together 2 very innovative]
[companies that have technology at its foundation. ]
[One of the little-known facts about GE is that we are $4 billion ]
[in software revenues, which makes us the 14th largest software provider in the world. ]
[GE helps bring market reach for SynapSense. We are in data centers all over the world, ]
[whether it's GE Intelligent Platforms or uninterruptible power supplies.]
[When you're bringing a new technology to market, you want to be able to stand]
[in front of your customer with 100% confidence this technology is going to ]
[deliver on its promise. We're promising our customers 10% electricity reduction.]
[Data centers consume 3% of the U.S.'s energy. If we can save 10% of that, ]
[that's a terrific opportunity. And the usage of data centers is doubling]
[every couple of years. So we're on our way from 3 to 6 percent. ]
[So we have the opportunity to make a huge impact on energy consumption. ]
[Thanks for joining us for this month's edition of GE's Ecomagination CEO Series.]
