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[ [ camera panning out on machinery]]
[The ORegen system is an ecomagination product]
[and actually it is the first ecomagination product that the center here has developed]
[and now transferred to a buisness where it's now being marketed,]
[and I`m quite sure will be a great commercial success too.]
[that really looks at innovation and sustainability]
[from a customer perspective. ]
[The product not only has to be better in performance]
[it also has to make sense from an environmental perspecitve]
[it also has to make sense from a commercial perspective for the customer.]
[This center here is really focusing in a big way]
[on ecomagination applications, if you will.]
[Energy systems, transportation systems]
[reducing emissions, increasing efficiencies]
[are all great ecomagination topics.]
[We keep on investing--let the times be tough--we keep on investing in innovation]
[and we hope that out of this center]
[we are going to see a lot more ecomagination success stories]
