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[[Insights: Ecoassessment - what is green?]]
[[Bill Flannigan] I'm Bill Flannigan. I lead the Ecoassessment Center of Excellence ]
[Right now, we're focused on expertise involved in understanding what is green.]
[When we design new products, it is very important to understand ]
[what is the environmental impact, not just during manufacturing, ]
[but during use of the product, and also during raw materials extraction from nature,]
[transportation of that product to the customers,]
[and also what happens to that product at the end of their life.]
[All of those phases are important to understand ]
[as we develop eco-competitive products.]
[We've got a lot of interesting work going on.]
[In particular, we've done a lot of work here at the research center understanding]
[a variety of sustainable energy opportunities, including bio fuels.]
[We're also working with our GE healthcare business on design opportunities]
[for sophisticated medical equipment, and really understanding]
[where are the environmental impacts and what it truly means to be green.]
