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Nurturing Innovation

Part 2: Jeffrey Davis, NASA Director of Space Life Sciences, talks about how to overcome challenges and develop a culture of innovation.

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[[Nurturing Innovation - Part 2] [Jeffery Davis - NASA director of space life sciences]]

[[What are the largest organizational barriers to innovation? And, can these realities be addressed or even transformed into innovation enablers?]]

[Specifically for open innovation, because it's new,]

[you get what I would say would be a usual cultural resistance,]

[that it's a new tool, it's an unproven tool, at least for this workforce when we first tried it.]

[And so there was a fair amount of cultural resistance to trying these new tools.]

[We were able to get a small group of pilots together.]

[And as I said in the previous question, the results in peer-to-peer teaching ]

[then have helped us move the knowledge of using these tools out into the workforce.]

[So the culture--I would say, not invented here;]

[it hadn't come from within our organization--we had to overcome that,]

[that it was good to get ideas in from the outside]

[and that we could partner with people, and it overall improved our innovation strategy.]

[[Were there results from the open innovation challenges that proved most insightful for improving innovation?]]

[Some of the more specific learnings were spending the time to write the challenge.]

[The energy really needs to go into that process first.]

[And the problem needs to be fairly well deconstructed.]

[We like to think of it as being abstracted as well.]

[So the more abstract the problem can become,]

[the more different disciplines you can get looking at the problem.]

[So for instance, the solar flare challenge I mentioned]

[was actually a math modeling problem, an algorithm.]

[It wasn't about radiation physics, which we thought would be very narrow.]

[And so that's what I meant by putting the time into writing the challenge]

[and thinking at the highest level you can possibly write it]

[to get more disciplines to look at the problem.]

[[What role should an organization's leadership or senior executives play in nurturing innovation?]]

[The role that leadership should play in stimulating innovation]

[is managing it from the top,]

[especially if you're going to try to manage twin cultures]

[of what I would call more process improvement, small incremental innovations,]

[and disruptive innovations.]

[Those are sometimes different cultures, and if you're trying to do it]

[within the same large organization, in my opinion, ]

[that needs to be held at the senior management leadership level]

[so that it can be just part of the workflow for the organization.]

[[How do you describe "disruptive innovation" and how do you foster a culture that encourages such ideation?}]

[Disruptive innovation to me is that breakthrough innovation,]

[the one that's going to change the business, ]

[change your approach to the way you do the work]

[as opposed to more incremental improvements to, say, existing products or existing processes.]

[I think the way you foster that is, again, making that part of the fabric of the entire workforce,]

[finding a way to nurture small projects when they come along,]

[and providing new tools such as using the open innovation platforms that we did.]

[So you can combine new approaches with older approaches.]

[An example of disruptive innovation might have been the introduction of the quartz watch]

[as opposed to the mechanical watch in the past]

[where you completely change the way the watch works and time is kept.]

[I'm not sure how often those come along or when you can look for those from outside]

[from open innovation, but I think the more you get ideas from other disciplines]

[by abstracting the particular problem,]

[you may increase your chances of finding that disruptive innovation.]

[Someone looks at the problem completely differently and says,]

["Have you ever thought about trying to solve the problem this way?"]

[Disruptive innovation could be, say, a new propulsion system]

[where we could actually transit space faster, say, for a Mars mission.]

[So right now our planning involves fairly long missions, long periods of time,]

[so a disruptive innovation would be a new, reliable, faster propulsion system,]

[for instance, that would get us to our objective much faster.]

[Drawing on your experiences in open innovation, what, in your opinion, is involved in a good innovation strategy?]]

[Now that we've done open innovation pilots, ]

[we've looked at balancing the use of those tools with older tools.]

[We're in the process of developing a decision framework]

[that allows us to build those new tools, that open innovation approach,]

[into our business model.]

[So rather than waiting until you have a gap or where you're stuck to go try a new tool,]

[where can we deploy those tools at any stage of a product life cycle?]

[So we've begun that work on a decision framework]

[to ask and answer the question, "Which tools should I use in a project at what stage?"]

[And we're making some progress, so we want to deploy these tools ]

[at an earlier and earlier stage because we think it can better inform a project.]

[For instance, right now we're looking at finding a new analyzer on orbit]

[to measure some of the gas constituents in the cabin atmosphere.]

[We're trying a lot of these new techniques at the same time in parallel.]

[So rather than just taking an approach, ]

[we're trying an open innovation platform, we're trying a technique that looks out broadly]

[through the investment areas in technology.]

[And so rather than just trying one approach, we're seeing if trying three or four]

[at the same time that are fairly short in duration can enhance our technical solutions.]