Ecomagination puts into practice GE's belief that financial and environmental performance can work together to drive company growth while taking on some of the world's toughest challenges.
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GE teamed up with the developers at the Lake Nona community in Orlando, Florida to provide products and services that make making the community healthier and more sustainable.

Check out a nifty animation of the URT system in action.

David Prend, Managing General Partner of RockPort Capital, Bre Pettis, Founder of Makerbot, Nathaniel David, Venture Partner at Arch Venture and Andy Spade, Co-founder of Partners & Spade, discuss nurturing creativity.

Tim O’Reilly, CEO of O’Reilly Media and Yves Behar, designer and founder of fuseproject, discuss the role of innovation in society and how ideas come to life. Moderated by Chris Anderson, Editor-in-Chief, Wired Magazine.

Part 2: Jeffrey Davis, NASA Director of Space Life Sciences, talks about how to overcome challenges and develop a culture of innovation.

Audrey Zibelman, President & CEO of Viridity Energy and Jim Balthazar, President & CEO of Nuventix, discuss how they brought their green ideas from concept to fruition and the impact on consumers and the environment. Moderated by Lora Kolodny, Green

GE CMO Beth Comstock, Director of ecomagination Tore Land, and VP of ecomagination Mark Vachon congratulate eco Challenge winners and thank the entire eco Challenge community.

Joel Babbit, CEO and Co-Founder of Mother Nature Network, talks about the development of ideas and the role of innovation in business.
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