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Experienced Commercial Leadership Program (ECLP)

The Experienced Commercial Leadership Program (ECLP) prepares MBA graduates and experienced professionals for GE leadership roles in marketing and sales. The two-year rotational program offers opportunities for individuals to drive growth within a business, receive world-class commercial and leadership training, and be part of a global network of marketing and sales leaders.

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[[GE] [music playing]]

[[ecomagination]]

[[healthymagination][Narrator] At GE, imagination fuels the ideas that create the ]

[products and services helping to [imagination at work]]

[solve some of the world's toughest problems. ]

[I love the business where GE plays. ]

[[Gianluca Mainolfi, GE Transportation] I love the big aerospace business, I love the ]

[transportation, I love the big multimillion ]

[dollar equipment that we sell.]

[That makes me feel proud of the company you work for.]

[[Narrator] Gianluca is just one of the many promising leaders]

[at GE developing their marketing and sales skills]

[through the Experienced Commercial Leadership Program. ]

[[Experienced Commercial Leadership Program]]

[He and these other young professionals are]

[graduates of ECLP, a demanding ]

[2-year rotational program. ]

[It was created by GE's Chairman and CEO Jeff Immelt]

[to build the company's commercial leadership pipeline.]

[We needed to start populating the company with people that would be able]

[to grow on a commercial track and get the right experiences]

[to build a career that could lead them ]

[to the highest points of the company. ]

[[Oliver Churchill, GE Capital] I'm a Vice-President Sales Manager for]

[Equipment Finance Services, which is ]

[a division of GE Capital. ]

[[Sanmitra Deo, GE Healthcare] I am the Marketing Manager for the ]

[CT installed base in the Americas. ]

[[background conversation]]

[[Liz Efe, NBC Universal] I am the Director of Consumer Marketing at Oxygen.]

[It is a network that's targeted towards women.]

[[Robert Banks, GE Water] My job is Product Manager for Small Commercial Systems.]

[Through ECLP these leaders are preparing themselves]

[to have a true impact on the business.]

[ECLP is for commercially minded people, ]

[people who like to deliver products,]

[understand markets, speak to customers, ]

[and meet their needs. ]

[I think the ideal candidate for ECLP is somebody who ]

[really wants to win, but wants to ]

[bring other people along with them. ]

[[off-camera speaker] ECLP's focus on the highest impact, ]

[highest visibility projects. ]

[[Narrator] ECLP candidates take on important assignments in one of GE's]

[many global businesses in the course of three]

[8-month commercial rotations. ]

[The most meaningful rotation for me was]

[GE Transportation in South Africa. ]

[I had the opportunity of managing]

[sales for a whole country.]

[I closed the first signaling deal in South Africa ]

[for our business for one and half million dollars.]

[My most meaningful rotation was working in rural ]

[water markets in India. ]

[The focus was how to take the products]

[and services that GE Water did and translate that ]

[into a product and service that can be used and consumed by people in India. ]

[ECLPs participate in 6 weeks of ]

[intensive marketing, sales, and leadership training,]

[learning in a diversified global network]

[One of the most fun aspects of training was the sales training about]

[creating client value and negotiations]

[and really understanding how to get into somebody's head and understand what]

[they wanted so we can solve their needs.]

[[off-camera speaker] It's a really good way to network with your colleagues]

[and learn about the different GE businesses and meet new people. ]

[People from China, people from all parts of Europe, Africa, India, ]

[South America, everyone in that room ]

[has a different perspective that you can learn from. ]

[The ECLP network will be of great value throughout all my career. ]

[[music playing]]

[GE needs to grow and ]

[this program is for growth leaders.]

[It gives you the skillset to]

[enter business and to make an impact from day one. ]

[It is the best management leadership training program out there. ]

[You shouldn't think about it as a job.]

[It's a tremendous career opportunity and a career platform]

[for your professional development. ]

[[music playing] [GE, imagination at work]]