The program offers opportunities for individuals to drive growth within a business, receive world-class commercial and leadership training, and be part of a global network of marketing and sales leaders.

• Examples of marketing rotations include strategic marketing, market analysis, market segmentation, product management, new product introduction (NPI), brand management, advertising

• Examples of sales rotations include Sales Force Effectiveness (SFE) implementation, business development, national account management, sales operations management Read on to learn more about the program details, or take a look behind the scenes.

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Program Details

Training
 International training is a key aspect for ECLPs. Examples of locations include: Shanghai, Connecticut, Prague and Buenos Aires. Training is designed to develop key marketing and sales capabilities, strengthen leadership skills, and create an ECLP culture. GE businesses may also require additional training to supplement the core offering. ECLPs also have access to numerous online tools and classroom-based courses to further strengthen their sales & marketing capabilities and leadership skills.

Leadership Opportunities
The program is shaped, and continuously enhanced, through the involvement of ECLP members. It provides participants with opportunities to take significant roles in the leadership, management and advancement of the program. Members also have the unique opportunity to work with colleagues across businesses and from around the globe to lead change initiatives in a wide variety of areas. These opportunities create significant visibility for program members; this leads to an increased network across GE.

Evaluation
Every four months ECLPs complete a self-assessment and are evaluated by both their rotation Assignment Leader and Business Program Manager. This process helps ECLPs routinely reflect on their accomplishments, development needs and career interests. At GE, we believe strongly in our human capital and in our talent assessment process. Each year, the businesses complete a global talent review of their employees and leadership strength. ECLPs are a featured part of this review process and are showcased in discussions – even at the Chairman level.

 Committee participation ECLPs are encouraged to engage in committee participation. This helps to raise ECLP visibility within GE, and increases valuable interaction with other ECLPs and senior leaders. There are a number of committees that have been set up by ECLPs, including:

Global Engagement Team
Recruiting Steering Committee
Improvements Committee
Digital Committee
ECLP Data Analytics
Communications