The Letter
Dear Fellow Owners,
Time magazine called this era “The Decade From Hell,” and “when you are going through hell,” Winston Churchill advised, “keep going.”
We suffered one of the worst global economic downturns in history. The banking system teetered on the abyss. The financial sector suffered losses that will exceed $3 trillion. Unemployment surpassed 10% in the United States and rose even higher in many parts of the world. Asset prices across key segments plummeted. People lost faith in the principles of free markets and their power to create wealth and opportunities.
Pictured left to right (*seated)
- Jeffrey R. Immelt
- Chairman of the Board & Chief Executive Officer
- Michael A. Neal*
- Vice Chairman, GE and Chairman & Chief Executive Officer, GE Capital Services, Inc.
- Keith S. Sherin
- Vice Chairman, GE and Chief Financial Officer
- John G. Rice*
- Vice Chairman, GE and President & Chief Executive Officer, Technology Infrastructure
- John Krenicki, Jr.
- Vice Chairman, GE and President & Chief Executive Officer, Energy Infrastructure
Yet, in 2008–09, a period many considered the most difficult economic crisis since the Great Depression, GE earned about $30 billion and generated $36 billion of cash. And we finished this period much stronger than we started.
The world has been reset. Today’s uncertainty feels like the “new normal.” We will not return to the relative tranquility of the pre-crisis world. Growth will be harder to come by, trends will be more volatile and constituent voices will be louder. We see this environment as an opportunity to renew GE.
Last year, we predicted that calamity would reset the global economy. Now we can elaborate on what this reset world means for GE and our shareowners.
Unprecedented Actions in Unprecedented Times
As we navigated these uncharted waters, we had four goals: keep GE safe and secure; execute and position our infrastructure businesses to perform through the cycle; create financial flexibility; and protect our franchise and brand. We responded to these events as I hope you expected, though sometimes of necessity with more speed than we would have liked. In all of this, I had a lot of help, and never have I been more grateful for it. I trusted in the perseverance of our employees, the dedication of our managers and the wisdom of our Board.
Keep GE safe and secure. Over the last 18 months, we cut employment by 10%, raised equity and cut our dividend — difficult decisions for which I take full responsibility. We fortified GE Capital in the face of rising losses. While our “Triple-A” bond rating was cut, we remained at a strong and stable “Double-A.” Despite our large financial services exposure, GE weathered the crisis without participation in the Troubled Asset Relief Program (TARP).
“As we navigated these uncharted waters, we had four goals: keep GE safe and secure; execute and position our infrastructure businesses to perform through the cycle; create financial flexibility; and protect our franchise and brand. We responded to these events as I hope you expected...”
Our GE Capital team has stabilized that business. We reduced our reliance on commercial paper and decreased dependence on long-term debt. We are funded into 2011. GE benefitted from government lending programs, like most others in the financial services industry. We issued a portion of our debt under the FDIC’s Temporary Loan Guarantee Program, for which we have paid a $2.3 billion fee. We lowered our leverage and increased our Tier I common ratio to a level comparable with banks.
We trimmed Capital Finance ending net investment by more than $50 billion and focused our resources on segments that continue to deliver high returns. We are managing the continued risk from commercial real estate and are well prepared for the potential for further volatility in this market.
A number of our finance company competitors disappeared during this crisis. We extended $150 billion of credit, with a significant portion of it going to small and medium-sized businesses. GE Capital Finance earned $11 billion in 2008–09 and never had an unprofitable quarter during this period.
Execute and position our infrastructure businesses to perform through the cycle. We executed in our industrial business and outperformed through the crisis. The profit of S&P “industrial” companies declined 16% in 2009. We outperformed many competitors in the industrial businesses, earning $14.7 billion of industrial segment profit (excluding media), a 1% increase from the previous year. We reduced our costs by $6 billion, so we could overcome the impact of reduced demand. Our industrial margins grew to 16.2%, up 60 basis points from the previous year. We sought out pockets of growth wherever we could find them. We deepened our position in fast-growing markets in Australia, Brazil, China and India. We grew our product services and helped make our customers more productive.
Create financial flexibility. We improved our financial strength and flexibility. We increased GE shareowners’ equity by $13 billion during 2009. We generated close to $17 billion of industrial cash flow, helped by significantly reducing working capital. Announced dispositions are expected to add another $10 billion of cash within the next year. We ended the year with $72 billion of cash.
Financial and Strategic Highlights
Strong execution at GE Capital while keeping the Company safe and secure.
- Earned $2.3 billion at Capital Finance, profitable every quarter; earned about $11 billion in 2008–09
- Increased Tier 1 common ratio to 7.7%; reduced leverage 25%
- Increased liquidity; fulfilled all 2010 long-term funding needs and reduced dependence on commercial paper and long-term debt
- Reduced Capital Finance ending net investment by $53 billion, excluding the impact of foreign exchange
Solid industrial performance despite tough economy.
- Industrial earnings, excluding NBC Universal, grew 1%; industrial margins of 16.2%, up 60 basis points
- Total backlog growth of 1% to $175 billion
- Product services profit growth of 7%
- U.S. exports of $18 billion
Increased financial flexibility.
- Strong industrial cash flow from operating activities (CFOA) of $16.6 billion; consolidated cash at year-end totaled $72 billion
- Announced divestitures that, when completed, will add another $10 billion of cash at the parent
Protected the GE brand and reputation.
- Increased company-funded R&D spend by 7%; expanded product lines; made dynamic global investments
- Maintained position as 4th most valuable brand with a valuation of nearly $50 billion according to one survey
Encouraging signs at year-end, including declining nonearning assets and stabilizing consumer delinquencies from third quarter 2009, sequential orders increase and strengthening advertising revenue.
Note: Financial results from continuing operations unless otherwise noted.
| Year | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| (in $ billions) | 136 | 152 | 172 | 183 | 157 |
| Year | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| (in $ billions) | 17.3 | 19.3 | 22.5 | 18.1 | 11.2 |
| Year | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| (in $ billions) | 19.9 | 23.8 | 23.3 | 19.1 | 16.6 |
| Note: GE 2008 Earnings Growth Rate of -19% corrected from error in printed 2009 annual report. | |||||
| Year | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| GE | 11% | 12% | 16% | (19)% | (38)% |
| S&P 500 | 10% | 14% | (7)% | (30)% | 16% |
