Letter to Shareowners
Sustaining Competitive Advantage
GE is a 130-year-old growth company. By my count, we have survived nine recessions and one depression. What drives our results through the cycles is our ability to perform and change. We will continue to invest in initiatives that will give GE a solid competitive advantage over the long term.
Our Strategy
Our strategy borrows our key strengths from the past and makes them relevant to a new era of global business:
- Be Global
- Connect locally, scale globally
- Drive Innovation
- Lead with technology and content innovation
- Build Relationships
- Grow customer and partner relationships worldwide
- Leverage Strengths
- Use GE’s size, expertise, financial capability, and brand
- Be Global.
-
Our non-U.S. revenues have averaged 13% annual growth this decade. We expect our global growth to outpace the U.S. in 2009. This is a source of competitive advantage for GE. We are perfecting an approach called “connected and scalable localization” whereby we accelerate growth by expanding our local product lines, serving new customers, and creating strong partnerships with local champions. GE has 25 countries each with more than $1 billion in revenues, so empowering our local teams is critical to driving growth.
Global diversity is important in this cycle because it diversifies revenues and risk. We expect Healthcare’s diagnostic imaging business to suffer in the U.S. as our customers grapple with budget cuts. However, we have a $9 billion global healthcare business that we expect to experience strong demographic growth, offsetting weakness in the U.S.
- Drive Innovation.
-
We will invest $10 billion in technology and content in 2009, the same level as 2008. Since 2000, we have invested approximately $50 billion in product technology. We’ll launch economical “value products” in 2009 such as the 2.6-megawatt wind turbine, which has high efficiency, more capacity, and lower cost.
We’ll continue to build our innovation pipeline. We launched a venture in digital pathology, which we think will be a $2 billion market over time. We launched hulu, a joint venture between NBC Universal and News Corp., which is an innovative digital content platform competing with YouTube. We have invested $150 million in battery technology that will power our hybrid locomotives. We will continue to fund innovation through the downturn.
- Build Relationships.
-
GE has many ventures and partnerships that help us grow and diversify risk on a global basis. Our multi-business structure makes us a particularly desirable partner for governments and other large investors. A great example is our spectacular success with the Beijing 2008 Olympic Games. This event produced $2 billion of revenues across multiple GE platforms, while building our relationships in China.
In 2008, we announced a multifaceted partnership with Mubadala, the commercial investing arm of Abu Dhabi, which includes a commercial finance joint venture, projects in renewable energy, and a training center in Abu Dhabi. Mubadala will also become a “Top 10” GE investor.
- Leverage Strengths.
-
We have core processes centered on organic growth, operating excellence, and leadership development. The aim of these processes is to spread best practices across the Company.
We compare our progress on common metrics in industrial organic revenue growth, margins, return on total capital, and productivity as measured by revenue per employee. The chart on this page shows how we compare with a composite of world-class peers. We continue to perform.
In addition, we continue to invest $1 billion annually in our people and leadership development. We value our team. We remain committed to developing broad and “battle-tested” global leaders.
2008 Industrial Organic Revenue Growth
- Peers
- 4%
- GE
- 8%
2008 Margins
- Peers
- 14.6%
- GE
- 15.6%
2008 Return on Total Capital
- Peers
- 12.1%
- GE
- 14.8%
2008 Revenue Per Employee
- Peers
- 294,000
- GE
- 566,000
Peers include: Whirlpool, Disney, News Corp., United Technologies, Honeywell, Siemens, Philips, ABB, Rolls Royce, Alstom
Positioning through partnerships.
Learn more about our strategic collaboration with Mubadala.
Learn more
2008 Summary
2008 Company Highlights
- Earnings were $18.1 billion, the third highest in Company history
- Revenues grew 6% to a Company record of $183 billion
- Global revenue grew 13%
- Infrastructure and Media segments grew operating profit 10%
- Total equipment and services backlog grew to $172 billion, an increase of 9%
- Services grew 10% with a backlog of $121 billion
- Industrial organic revenue grew 8%
- Invested $15 billion in the intellectual foundation of the Company including products, services, marketing, and programming
- Filed 2,537 patent applications in 2008, an increase of 8%
- Named 4th most valuable brand in the world by BusinessWeek
Consolidated Revenues
(In $ billions)
- 2004
- 124
- 2005
- 136
- 2006
- 152
- 2007
- 172
- 2008
- 183
5-year average growth rate of 12%
Earnings From Continuing Operations
(In $ billions)
- 2004
- 15.6
- 2005
- 17.3
- 2006
- 19.3
- 2007
- 22.5
- 2008
- 18.1
5-year average growth rate of 7%
| 2004 | 2005 | 2006 | 2007 | 2008 | ||
| GE | 18% | 11% | 12% | 16% | (19%) | |
|---|---|---|---|---|---|---|
| S&P | 500 | 25% | 10% | 14% | (7%) | (30%) |
