Letter to Shareowners
Prepared for Tough Times
We have prepared for a difficult economy in 2009. To that end, we have lowered costs, increased loss reserves, improved our cash position, and intensified our management processes.
We made some tough calls as we navigated this environment. We raised $15 billion of equity at a time when liquidity was virtually frozen. We have gained access to government funding programs that put us on equal footing with banks.
We have improved our funding. We have already raised about two-thirds of the debt required to grow our businesses in 2009. We have increased our alternative funding to $54 billion, mainly through our banks.
We have improved our liquidity. We reduced commercial paper from $100 billion last year to $60 billion today. We ended 2008 with $48 billion of cash on our balance sheet. We are targeting our leverage in GE Capital to be 6:1 in 2009.
We are prepared for a very rough economy and have been realistic about our loss estimates. We benefit from having less consumer exposure than banks and our commercial loans are senior and secured. We are prepared to hold and operate our assets through the cycle to maximize value.
We have taken aggressive action to reduce costs by $5 billion. Our base cost will be down 7% next year, driven by headcount reduction and spending cuts. We have simplified organizations and reduced layers. We’ll reduce variable costs, including $2 billion of sourcing on direct material purchases. We expect our indirect costs to be down close to 10%.
Our industrial businesses generate about $16 billion of cash annually, even in an economic downturn. We are aiming to reduce working capital by about $5 billion over the next two years. This gives us plenty of cash to reinvest in growth, support a strong dividend, or strengthen our balance sheet.
But, our top priority for capital allocation at the present time must be safety. To that end, we will continue to run the Company with the disciplines of a “Triple A,” including adequate capital, low leverage, solid earnings, and conservative funding.
We have built a foundation that can weather this economic storm. But to emerge from this cycle as a more valuable company requires an unflinching commitment to execute our long-term strategy: building strong businesses and sustaining competitive advantage.
Building Strong Businesses
Over time, we have been able to transform the GE portfolio to meet new opportunities. That remains true today. The chart on this page shows GE’s cumulative net earnings over the past four decades: 1970s: $8 billion; 1980s: $24 billion; 1990s: $65 billion; 2000s: approaching $170 billion. We have performed through economic cycles.
Last year, we simplified our operating framework to focus on four main businesses: technology and energy infrastructure, finance, and media. In 2008, our earnings declined 19%, while the S&P 500’s earnings declined 30%. This is not the type of “outperformance” we like, but we were better than the broad market. Over time, and in an improved economy, we expect our businesses will continue to grow faster than the S&P 500. We have three priorities for 2009: expand leadership in infrastructure and media; capitalize on GE’s cyclical advantages; and create a more focused GE Capital Finance.
GE Delivers
| Dividend | GE Earnings | |
|---|---|---|
| 1970s | 4 | 8 |
| 1980s | 10 | 24 |
| 1990s | 29 | 65 |
| 2000s | 90+ | -170 |
2008 Summary
2008 Company Highlights
- Earnings were $18.1 billion, the third highest in Company history
- Revenues grew 6% to a Company record of $183 billion
- Global revenue grew 13%
- Infrastructure and Media segments grew operating profit 10%
- Total equipment and services backlog grew to $172 billion, an increase of 9%
- Services grew 10% with a backlog of $121 billion
- Industrial organic revenue grew 8%
- Invested $15 billion in the intellectual foundation of the Company including products, services, marketing, and programming
- Filed 2,537 patent applications in 2008, an increase of 8%
- Named 4th most valuable brand in the world by BusinessWeek
Consolidated Revenues
(In $ billions)
- 2004
- 124
- 2005
- 136
- 2006
- 152
- 2007
- 172
- 2008
- 183
5-year average growth rate of 12%
Earnings From Continuing Operations
(In $ billions)
- 2004
- 15.6
- 2005
- 17.3
- 2006
- 19.3
- 2007
- 22.5
- 2008
- 18.1
5-year average growth rate of 7%
| 2004 | 2005 | 2006 | 2007 | 2008 | ||
| GE | 18% | 11% | 12% | 16% | (19%) | |
|---|---|---|---|---|---|---|
| S&P | 500 | 25% | 10% | 14% | (7%) | (30%) |