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Growth as a Process

GE is extending its ability to deliver by adding new process capabilities to our operating rigor. Over the past several years we have developed a process that fuels our ability to generate consistent organic growth. We call it Growth as a Process, and it includes six capabilities: 1) Technology, 2) Customers, 3) Globalization, 4) Commercial Excellence, 5) Innovation and 6) Growth Leaders. Our investment in this process is delivering total assets and orders have grown significantly, and we are generating organic revenue growth at twice our historic rate.

Total Continuing Assets (In $ billions): 2006 Assets 565; Total Orders (In $ billions): 2006 Orders 90; Organic Revenue Growth (V%): 2006 Growth 9; 2007 Forecast 2-3X GDP

Today, each of our six businesses is investing in this process. Energy is just one example of how Growth as a Process is delivering organic growth. Here is how this process is bringing value to this specific business.

LMS 100 Engine
Technology. We invest in technology to create the best products, content
and services — ahead of marketplace demand.

Technology investments have helped Energy achieve market leadership, diversify product lines and create an installed base for services growth. The demands of today’s power generation industry require increased operating flexibility over a wider range of operation. Combining GE’s leading power generation and aircraft engine technologies, the LMS100® delivers a single, economical energy solution with maximum performance, improved thermal efficiency and fast start-up times. Part of GE’s ecomagination portfolio, the LMS100 reduces CO2 emissions by more than 30,000 tons over an average peaking season when compared to other typical gas turbine power plants of its size. This reduction in CO2 is equal to the amount of carbon dioxide absorbed by nearly 7,400 acres of forest each year. The LMS100 is just one example of how technology helps us to diversify our product portfolio and win.

Florida Power & Light
Customers. We deepen relationships with customers by listening — and then aligning our goals with theirs to help them win.

Energy’s relationship with the FPL Group’s subsidiary Florida Power & Light (FPL) exemplifies how we are growing our business in direct correlation to our customers’ needs. A GE customer since 1925, FPL is one of the largest, cleanest and fastest-growing electric utilities in the U.S. Through our relationship with FPL Group, we have grown our business with FPL as well as FPL Energy, providing energy solutions across a range of technologies, including wind, gas, steam and nuclear. Our commitment to customers includes both big-picture thinking and an ability to sweat the small details. When a rare ice storm recently descended on FPL Group’s Horse Hollow Wind Farm near Abilene, Texas, Energy was on hand to help keep things running smoothly.

Saudi Arabia
Globalization. We expand globally by committing to each country where we do business — what we call “company to country.”

Growth through globalization is vital for Energy — but more complex than just selling to new regions. It’s about creating a lasting presence from which to build long-term relationships. Energy does this by deploying a “company-to-country” approach — localizing application solutions to meet each region’s unique needs, investing in businesses aligned with regional demographic trends and committing to the communities around the world where we work and live. Pictured here, Saudi Arabia is just one example of how globalization drives growth — yielding $2 billion in orders and commitments for power projects in the past six months.

Solar Power Plant in Portugal
Commercial Excellence. We offer what few companies can — the full breadth of GE businesses, offering unique solutions to our customers. Solar Power Plant in Portugal

Commercial excellence allows us to use GE’s broad strength and deep expertise in both manufacturing and financing to help our customers win in the marketplace. Energy Financial Services offers unparalleled expertise in investing globally across the capital spectrum in energy and water, backed by the best of GE’s technical know-how. This unique combination enables us to think big and to take a strategic approach to major water and power generation projects. For example, this 11-megawatt solar power plant in Portugal — the world’s biggest photovoltaic project — is financed and owned by Energy Financial Services. This helps our customer — Portugal’s electric transmission company — meet its environmental challenges, providing electricity sufficient to power 8,000 homes and saving more than 30,000 tons a year in greenhouse gas emissions compared with equivalent fossil fuel generation.

Next-Generation Nuclear Plant Design
Innovation. We foster a culture of imagination — enabling us to create new ideas and put them into action to drive growth.

For decades, nuclear energy has been an efficient but challenging source of alternative energy. To help meet today’s increasing demand for energy stability and environmental stewardship, Energy has developed a next-generation nuclear plant design that is safe for communities, and sound for investors. The core innovation of the Economic Simplified Boiling Water Reactor (ESBWR) lies in a simplified, modular design that will enable significantly shorter installations, increase safety and deliver an outstanding economic return — with zero greenhouse gas emissions during operation. Together with our investment in coal gasification, this could generate $10–$20 billion in revenues over the next 10 years.

John Krenicki and His Leadership Team
Growth Leaders. We develop leaders with a love of learning, a passion for building teams and a desire to grow.

Led by President and CEO John Krenicki, Energy generated earnings of $3 billion in 2006, an increase of 13%. With innovative products such as the Jenbacher gas engine and LMS100 gas turbine, Energy is generating new growth through new product lines. With greater customer focus through Net Promoter Score and Lean workouts, Energy is improving customer service levels and reducing equipment repair times. Energy is growing globally to meet the unprecedented demand for energy with record orders for wind turbines and a resurgence in gas turbine orders. The power of Growth as a Process is exponentially multiplied when executed by teams. The Energy team is a great example. Pictured here are John Krenicki and his leadership team in action in Schenectady, New York during one of their monthly global operations reviews.

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