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NBC plans to continue the double-digit growth trajectory it achieved in 2002, the best year in its history, through organic growth, continued ratings leadership and the expansion of new programming platforms, including Telemundo and entertainment cable network Bravo, both of which NBC acquired in 2002. NBC expects to maintain its significant competitive advantage in the key demographic for advertisers (adults 18-49) through quality entertainment programming such as ER, Friends, Law & Order, The West Wing and Will & Grace, and leading morning and late-night shows such as Today and The Tonight Show with Jay Leno. NBC’s cable properties should see significant growth largely through sales and programming initiatives at CNBC and MSNBC. NBC’s 28 television stations see great opportunities to outpace the growth in local markets by continuing to find new sources of business, centralizing and digitizing functions, and maximizing the synergies created in the six major markets in which the network owns both NBC and Telemundo stations.
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Robert C. Wright
Chairman and CEO
NBC
2002 REVENUES: $7.1 billion
BREAKTHROUGHS
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1927
Television: First home television reception takes place at a Schenectady, N.Y. residence with signal from GE’s WGY. In 1928, WGY initiates thrice-weekly TV programming.
1947
Meet the Press: The first weekly news show, now the longest-running program in the history of television, debuts on NBC. NBC follows with Texaco Star Theater, TV’s first runaway hit, in 1948; Today, first early-morning network news show, in 1952; and The Tonight Show, the first network late-night talk show, in 1954.
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NBC Web site |
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