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In 2002, GE created one of its newest businesses—Consumer Products—by combining two of its oldest, Lighting and Appliances. With nearly two centuries of brand leadership and product innovation between them, the combined $8.5 billion enterprise is accelerating its industry leadership by becoming more efficient and competitive across all product lines.
Integration savings that are projected to total nearly $50 million are being reinvested in technology development. Funding for new products is increasing by nearly 25% across both operations, with 100 product launches planned for 2003. They include speed-cooking ovens, washers that talk to dryers, and energy-efficient lighting products.
The new Consumer Products—rich with a legacy of product and service innovation, and resonant with the combined strengths of its operations—faces the future more focused than ever on extending its competitive leadership and improving profitability.
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James P. Campbell
President and CEO
GE Consumer Products
2002 REVENUES: $8.5 billion
BREAKTHROUGHS
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1917 : Consumer Products
Refrigerators: GE starts production of first hermetically sealed home refrigerators, the basic type still in use today.
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GE Consumer Products Web site |
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