Lynn: In 2001, we completed our largest-ever investment in new technology, and in 2001 we launched four times as many new products as we did in 1999. My customers love the fact that GE is big in the new product game with things like GE Profile Arctica™ refrigerators, and they want to be part of the action.

Mike: I work with large homebuilders, and I love selling our new products.  We've also got great new digitization tools, exclusively ours, that benefit builders even more than they help us. For example, with our package ordering, builders can get all of the appliances they need for homes they're building delivered at the same time. The builders even name the packages so they'll remember them more easily.

Lynn: We're good at tailoring our strengths to suit our customers' needs. Our digital tools and shared merchandising resources are designed to help both of us. And this is why our team is so diverse – no two of our customers are alike.

Mike: This business is all about people – listening, teaching and helping them reach their aspirations. That goes for customers as well as employees. I take their success very personally.