GE European Equipment Finance (EEF) is one of Europe's leading diversified equipment leasing businesses. We help businesses in 10 countries acquire a full range of industrial and business equipment with our leasing products, and we provide the customers of equipment manufacturers, dealers and distributors with financing solutions.

In other words, our business is collaboration – we help other businesses acquire the equipment they need to succeed. We're customer-centric by definition – we succeed if we help them drive up their business volumes, increase their profitability and build their customers' loyalty.

For example, we've collaborated with Canon (U.K.) Ltd., one of the largest manufacturers and resellers of photocopying and printing equipment, since 1985. If Canon's customer wants to lease a stand-alone copier, communication equipment or a fully configured network, we provide the financing.

 We participate in Canon's management meetings to ensure that our leasing arrangements support Canon's business strategy. Our goal is to make it easy for Canon's customers to do business with Canon.

Canon has also found it beneficial to understand how our process improvements have improved our productivity. We've been glad to show them – if they improve, so do we.