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GE Annual Report 2001
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To Our Share Owners, Customers, and Employees Culture counts
Introduction
A time of change
How GE delivers
Where are we going?
Leaner, faster and more customer-focused
Accelerating growth
Culture counts
A company without limits
To Our Share Owners, Customers, and Employees - Culture counts

 We know that culture, business practices and values make GE different. We have leading-edge technology and we participate in multiple industries. We use our resources and our diversity to create value for investors.

 We believe in people.
GE invests $1 billion per year in training. Leaders spend much of their time coaching, developing, evaluating and mentoring great people inside the most rigorous talent development process in industry. Our leaders have spent their careers in multiple industries, served on global assignments and lived through a wide range of economic cycles. We can sit around a table on any set of issues and say "what do you think?" and arrive at a "right answer" on most of the important ones.

 We multiply ideas.
 We do not merely invest in training or initiatives, we make these a crucible for broad-based Company change. Six Sigma is the common language of GE; our Plastics business, for instance, often benefits from an idea generated at, say, Appliances. Our Global Research Center spreads common diagnostic technology from Medical to Power to Aircraft Engines to Transportation. In this way, any good idea tends to become a big idea.

 We share common values.
Good people are attracted to a strong culture. Values bind GE together and give us confidence in the future. These values build on the traditions of performance, integrity and love of change. GE people know that performance does not stop with the numbers; it requires a personal commitment to excellence and a close linkage to the real world – particularly the customer's world.

Let's summarize who we are. GE is a 124-year-old large, multi-business company that is bound together by common systems of people development, initiatives, financial management and Controllership – and values. GE works. GE is trusted – because we perform.

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