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GE is a resilient, strong and accountable company. We believe that our long-term performance
differentiates GE. This performance is based on a well-defined business model.
We have a diverse portfolio of leading businesses; a stream of powerful Company-wide initiatives
that drives growth and reduces cost; financial strength and Controllership that allow us to capitalize on
opportunities through numerous cycles; and a set of common values that allows us to face any environment
with confidence.
Diverse Portfolio
The dramatic global slowdown had an impact on our more economically sensitive
short-cycle businesses such as Plastics, Lighting and Appliances. But the rest of GE flourished and grew.
Our long-cycle businesses and GE Capital, which together contributed more than 75% of GE's revenues, set
records. In particular, our Power Systems business had a fabulous year because of its global leadership
in gas turbine technology and its ability to meet customer needs.
The story behind our gas turbine success is worth telling. The seeds for our share gain were planted
in the mid-1990s, when we invested in "F" turbine technology and acquired strategic global
resources even though hardly anyone was buying! Those were tough times for Power Systems, but
because NBC and Plastics were booming, we had the resources to take the long view and invest for the
future.
Now, as we work through this recession, our short-cycle businesses are investing strategically and
improving their positions. They will ignite GE growth and performance through the next recovery. This
is how and why GE delivers so consistently, year after year, in good times and in bad. GE performs in
any environment.
Initiatives Impact
Our initiatives helped us navigate in the rough economic waters of 2001.
Globalization, for instance, is saving about $250 million a year through sourcing technical content and
talent from around the world. Services continued to grow, increasing by 13%, an important factor for
businesses like Transportation Systems, which grew revenues in 2001 despite shipping 20% fewer locomotives.
A robust service business is a shock absorber when moving through business cycles. Six Sigma continues
to bring us closer to the customer while growing our own productivity. In 2001, we completed more than
6,000 Six Sigma projects "At the Customer, For the Customer," meaning we literally took Six Sigma to our
customers, working on very specific projects with them at their sites. Digitization our newest
initiative is gaining enormous momentum. We generated $1.9 billion of incremental cost savings
through what we call "e-Make" and "e-Buy." Initiatives give a company momentum, even on a rainy day.
This was the case in 2001. Moreover, all our initiatives add revenues, subtract costs and add value
for customers.
Financial Strength and Controllership
GE generated over $17 billion of cash in 2001. This
helped us maintain a return on average total capital of 27%, a staggering performance in this economy.
We have a leadership team that recognizes the importance of earnings quality and cash management. We have
more than 450 internal auditors who drive the sharing of best practices and a spirit of Controllership.
And our cash management gives us the ability to be a "buyer" during periods of crisis and
reduced equity values.
Visibility and Accountability
GE performance is based on hard work. We review, refresh and
manage our businesses constantly. We operate with intensity and transparency. Every day, more than 300,000
people around the world focus on creating and selling products and services in businesses they completely
understand - businesses most of which we either invented or have been intimately involved with for decades.
We share a common set of values that dictates the actions of our leaders and shapes the character of our
Company.
This is a confusing time for investors. Poorly defined "new economy" business models have cost
people hundreds of billions. It is a time when consistent, excellent performance confuses some pundits, who
then imply that it is "managed." It is almost as if an earnings "miss" would be more
virtuous than meeting your commitments during tough times - but that is not GE. We manage businesses,
not earnings. Our business diversity, initiatives, financial strength and values ensure that we deliver
on our commitments.
If we were "just" an appliance or power systems or equipment finance company, we
would have periodic down earnings years as those businesses go through their
inevitable cycles. But instead, we have a diversified mix of leading industrial and financial businesses
that together have demonstrated the ability to grow through cycle after cycle.
Our businesses are closely integrated. They share four leading-edge business initiatives: excellent
financial disciplines and Controllership; a tradition of sharing talent and best practices; and a culture
whose cornerstone is absolute, unyielding integrity. Without these powerful ties, we actually could merit
the label "conglomerate" that people often inaccurately apply to us. That word just does not
apply to GE.
Instead, what we have is a Company of diverse businesses whose sum truly is greater than the parts; a
Company executing with excellence despite a brutal global economy to deliver over $17 billion of cash
flow in 2001. Try "managing" your way to cash flow of that magnitude year after year.
Some companies are different. We believe GE is different, and one of the things that makes us different
is that - in good times and bad - we deliver. That is who we are.
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