GE Lighting faced a sluggish economy and competitive pressure in 2001 with aggressive actions aimed at boosting our customers' productivity and profitability.

An intense Six Sigma approach fueled dramatic improvement in order fill rates. Our industry-leading rates of higher than 95% gave customers' profitability a boost by enhancing their supply-chain management and eliminating costly overstocks.

New online tools for GE Lighting sales representatives meant less time behind a desk and more time with customers. Those tools, combined with in-depth order and product information, helped increase traffic on our Customer Web Center by more than 200% over 2000.

Our commitment to product leadership continued last fall with the largest product launch in our history. The color-enhancing GE Reveal™ line began changing the way people see their world, and sales are exceeding expectations.

Specialty Lighting, a new operation announced in 2001, targets growth in the $1.5 billion specialty lighting market with innovative products for such diverse markets as entertainment and biotechnology.

 While 2002 will be another challenging year for us and for our customers, our unwavering focus on their success and our intense commitment to improve the efficiency of our operations will mean continued industry leadership for GE Lighting.

back to top