Europe is one of GE's most important growth opportunities. We have a very solid business foundation – some 70,000 people and $26 billion in sales, much of which was built on successful acquisitions in Power Systems, Medical Systems and GE Capital. The opportunity that excites us, and which was the major reason for the creation of this organization, centers on our belief in the European market and our team's ability to execute.

Our priority in Europe is therefore the same as GE's worldwide: not just to grow, but to accelerate growth; and that is the first point on which we will be judged. To that end, we are reinforcing our capability to support customers and increase business development.

 We will be measured as well on implementing changes in operating style, primarily by helping the European-based businesses move resources – financial and human – from their "back rooms" – various support and data-compiling activities – to their "front rooms," face-to-face with the customer. This customer focus will be achieved primarily through digitization.

Finally, we will strengthen the presence of GE here in Europe. This will not involve the creation of some artificial image of GE, but rather by enabling the real face of this wonderful Company – a company built on high integrity and a devotion to excellence – a truly global company – to be seen by our customers and other partners.

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