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GE Annual Report 2001
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GE Businesses - GE Appliances
Jim Campbell, President and CEO, GE Appliances
'Ninety years ago, GE defined the home appliance industry with residential refrigerators that forever changed consumers' lives. In 2001, GE redefined refrigeration with the GE Profile Arctica™. Consumers noticed and Arctica has taken off.'

GE Appliances, one of the world's most innovative appliance brands, outperformed its industry in a tough economy, gaining market share again in 2001 and exceeding industry profitability results. GEA's performance was driven by new product vitality – double the introductions of 2000 and four times that of 1999 – and rigorous cost control, proving that GEA knows how to execute in a very challenging industry.

GEA aggressively invested in its high-end GE Profile™ brand, offering consumers dramatic new styling and innovative features. GEA introduced 70 new products and 52 new models qualifying for U.S. DOE Energy Star® status. Among them: Triton™ XL dishwashers, America's most energy-efficient, and an exciting new line of energy-efficient refrigerators, anchored by the award-winning GE Profile Arctica. GEA Six Sigma experts "lived" in customers' facilities, probing their processes and assisting them with quality improvement. Large customers like Shea Homes were recognized nationally for their Six Sigma efforts.

GEA will continue its investment in even more product innovation for 2002 and will stay positioned for economic recovery.

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