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Addresses to Share Owners

GE Values
All of us...always with unyielding integrity...
Are passionately focused on driving customer success
Live Six Sigma Quality...ensure that the customer is always its first beneficiary...and use it to accelerate growth
Insist on excellence and are intolerant of bureaucracy
Act in a boundaryless fashion...always search for and apply the best ideas regardless of their source
Prize global intellectual capital and the people that provide it...build diverse teams to maximize it
See change for the growth opportunities it brings...e.g., "e-Business"
Create a clear, simple, customer-centered vision...and continually renew and refresh its execution
Create an environment of "stretch," excitement, informality and trust...reward improvements...and celebrate results
Demonstrate...always with infectious enthusiasm for the customer...the "4-E's" of GE leadership: the personal Energy to welcome and deal with the speed of change...the ability to create an atmosphere that Energizes others...the Edge to make difficult decisions...and the ability to consistently Execute
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