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The NBC television network finished the year with seven of the top 10 prime-time shows in the most sought-after demographic category of adults 18-49. NBC's hit drama The West Wing earned a record-breaking nine Emmy awards, as the Peacock network collected a total of 23 Emmys, more than any other network. In late-night, Jay Leno and Conan O'Brien continued to win their time periods by significant margins. NBC News registered another year of double-digit earnings growth behind stellar ratings performances across the board. Today, NBC Nightly News with Tom Brokaw and Meet the Press are all No. 1 in their time slots, and the new third hour of Today, which launched on October 2, has increased ratings in that hour by more than 60%. NBC's broadcast of the XXVII Olympiad from Sydney reached 185 million Americans, giving the network an unrivaled platform from which to promote NBC's programming assets. The Olympics broadcast garnered a prime-time audience twice as large as that of average network programming. In addition, the Olympics increased the average ratings performance at CNBC and MSNBC by 80% and 115%, respectively, while NBC News' Today, which routinely delivers a target audience larger than its two network competitors combined, was up 25%. NBC's 13 owned-and-operated stations had another record year in 2000, with a strong double-digit earnings increase. Eleven of the 13 stations boosted their market share and were No. 1 or No. 2 in their respective markets. CNBC recorded strong double-digit earnings growth for the year. Distribution has increased to 75 million households in the United States and ratings are the highest in the channel's history. In 2000, CNBC's business-day programming continued its strong double-digit audience growth. Fast-growing MSNBC extended its distribution by nearly 20% to 61 million households and registered strong double-digit ratings and advertising sales growth. Web site MSNBC.com is by far the most popular news site on the Internet and an industry leader in online news coverage. NBC Sports has long-term agreements to broadcast many of the world's top sporting events. Adding to a lineup that includes Wimbledon, the Ryder Cup and the Triple Crown, NBC Sports in November began broadcast coverage of NASCAR auto racing, the fastest-growing major sport in the United States. In February 2001, NBC Sports broadcast the first game of the XFL football league, a joint venture with the World Wrestling Federation. NBC is the exclusive U.S. broadcaster of the Olympic Games, beginning with the 2000 Games in Sydney and extending through 2008. In 2001, the first and most prestigious U.S. broadcast network celebrates its 75th anniversary. With continued strength in entertainment and news broadcast programming, and continued robust growth at cable outlets CNBC and MSNBC, NBC is looking forward to its ninth consecutive year of double-digit earnings growth. www.nbc.com |
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